New Open-source CRM App Uses Gamification
Posted by PCWorld
The backers of a new open-source CRM (customer relationship management) application called Zurmo are hoping to stand out in a crowded field via the use of gamification, the notion of applying game-like design principles in an effort to make users engage more closely with a product.
Now in beta, Zurmo is written in PHP and made available under the GPLv3 open-source license. A release candidate is slated for availability in July, with a "general audience" release scheduled for September.
Its core CRM features cover contact management, deal tracking and activity management, while the gamification elements include the use of points and badges that users receive based on the actions they take, bo[...]
Continue ReadingNow in beta, Zurmo is written in PHP and made available under the GPLv3 open-source license. A release candidate is slated for availability in July, with a "general audience" release scheduled for September.
Its core CRM features cover contact management, deal tracking and activity management, while the gamification elements include the use of points and badges that users receive based on the actions they take, bo[...]
That’s Amore: Has Apple Bought Italian Music Editing Startup Redmatica?
Posted by TechCrunch
Everyone is focused on what hardware product Apple might launch next, but out of Italy comes news of a software development: the company has bought Redmatica, a small startup that specializes in digital music-editing apps.The news was reported by the Italian blog Fanpage, which also did some sleuthing to dig up a document from the Italian communications regulator AGCOM that seems to prove it — although we have also reached out to Apple for direct confirmation[...]
Continue ReadingHere’s Kleiner Partner Mary Meeker’s Latest Data Dump: Mind The Mobile Monetization Gap
Posted by TechCrunch
Mary Meeker, famed Internet analyst-turned-Kleiner Perkins partner, has released her latest data dump. Here you go:
Quick thoughts first:
Interesting slides are #16, which shows an estimate of $12 billion in revenue for mobile apps and advertising. She must be including feature phone revenue too, since Apple paid out about $2 billion with in-app purchases and paid app revenue last year on the platform. Google is obviously a fraction of that, but it has much, much higher mobile display ad revenue than Apple does.
Slide #20 shows how terrible average revenue per user is for mobile users compared to desktop ones. It’s just ugly. Mobile ARPU for Zynga is about one-fifth of what it is on th[...]
Continue ReadingQuick thoughts first:
Interesting slides are #16, which shows an estimate of $12 billion in revenue for mobile apps and advertising. She must be including feature phone revenue too, since Apple paid out about $2 billion with in-app purchases and paid app revenue last year on the platform. Google is obviously a fraction of that, but it has much, much higher mobile display ad revenue than Apple does.
Slide #20 shows how terrible average revenue per user is for mobile users compared to desktop ones. It’s just ugly. Mobile ARPU for Zynga is about one-fifth of what it is on th[...]
Inkling for Web brings interactive ebooks to your browser, no iPad necessary
Posted by VentureBeat
Sorry, college students. Losing your iPad is no longer an excuse for not doing your reading in Inkling’s electronic textbooks. The company today unveiled Inkling for Web, an HTML5 client that will give you access to all of Inkling’s titles in Google Chrome and Safari.
With Inkling for Web, the company is taking its first big step beyond Apple’s iOS ecosystem. Now anyone can buy Inkling’s digital wares, which include travel guides from Frommers, even before it releases an app for Android tablets. (I can’t say that I blame Inkling, given the mostly lackluster sales of Android tablets.)
For critics of Inkling’s iOS-focused approach, the new web reader is a we[...]
Continue ReadingWith Inkling for Web, the company is taking its first big step beyond Apple’s iOS ecosystem. Now anyone can buy Inkling’s digital wares, which include travel guides from Frommers, even before it releases an app for Android tablets. (I can’t say that I blame Inkling, given the mostly lackluster sales of Android tablets.)
For critics of Inkling’s iOS-focused approach, the new web reader is a we[...]
Badgeville raises $25M to break out from the pack in gamification
Posted by VentureBeat
Buzzword or not, gamification, or the use of game-like rewards to engage customers and employees, is getting real. Badgeville, the creator of a popular gamification platform, has raised $25 million in a third round of funding.
The large amount of the funding suggests that the market for gamification is taking off, said Kris Duggan, chief executive of Menlo Park, Calif.-based Badgeville, in an interview.
Badgeville is a relatively new company in a new field. The company has 170 customers for its platform and they interact with the platform more than 3 billion times a month.
A year and a half ago, people searched for the word “gamification” on Google about 700 times a month. Now 3.[...]
Continue ReadingThe large amount of the funding suggests that the market for gamification is taking off, said Kris Duggan, chief executive of Menlo Park, Calif.-based Badgeville, in an interview.
Badgeville is a relatively new company in a new field. The company has 170 customers for its platform and they interact with the platform more than 3 billion times a month.
A year and a half ago, people searched for the word “gamification” on Google about 700 times a month. Now 3.[...]
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