The Full Run-Down On All 13 Startups At TechStars NYC Demo Day 2012 | Taking your business solar? Here's how to maximize your branding impact | Retina Display MacBook Pro Reviews: Critics are Raving | Akkadian Ventures Raises $22M For Secondary Stock Purchases | Syncapse buys Clickable - Facebook marketing deals roll on

The Full Run-Down On All 13 Startups At TechStars NYC Demo Day 2012

Posted by TechCrunch
The TechStars NYC Demo Day went down this morning, and thirteen new companies have officially come to market, ranging from a Pinterest for places, a social wireless MVNO, and a mobile workforce communication product, to a social network for trades and transactions, a moving industry disruptor, and a leisure class aggregator. Some are venturing into a brand new world, leveraging social media and our online identities to disrupt retail, consumer engagement with brands, and communication within workforces. Others are traveling back to the past, elbowing their way into traditional industries and trying to make a difference. If you happened to miss our earlier coverage, here’s a rundown on[...]
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Taking your business solar? Here’s how to maximize your branding impact

Posted by VentureBeat
With the increasing importance of climate change and renewables, every company thinks about the public relations and brand value of any investment they make in renewables. Whereas some companies are successful in maximizing PR and brand value, others are not. Here are four factors to address when designing your PR strategy for your solar investment:
1. Showcase Your Solar Investment
The business case for solar needs to be based on financial advantage to the company, whether that be tangible financial gains by saving on power costs or intangible brand impact and PR related gains. In order to capture brand and PR gains, companies get solar installed as “showpieces” for consumers. T[...]
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Retina Display MacBook Pro Reviews: Critics are Raving

Posted by PCWorld
Critics are thrilled by the ultra-thin, fairly light, power-packed Apple laptop, with its 2880-by-1880 resolution "Retina" display[...]
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Akkadian Ventures Raises $22M For Secondary Stock Purchases

Posted by TechCrunch
Akkadian Ventures has raised a $22 million fund for purchasing stock in private companies from entrepreneurs, early employees, and angel investors.Secondary sales have had a higher profile recently as a way for investors to get into hot tech companies like Facebook, Zynga, and Twitter before they went public, often through secondary market sites like SecondMarket. Co-founder and chief investment officer Ben Black (who previously co-founded New Cycle Capital and was on the founding team at Harris Interactive) says Akkadian “almost always” works directly with companies to set up a custom stock purchase program, giving team members a way to cash out on some of their equity without a[...]
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Syncapse buys Clickable — Facebook marketing deals roll on

Posted by VentureBeat
The social marketing landscape shrank just a bit more today, this time with a deal centered on Facebook.
Syncapse, a company that helps other firms manage their brands on the giant social network, announced it has acquired Clickable, a smaller company which helps businesses to buy Facebook ads. The deal, for an undisclosed amount, is just the latest telescoping of the vast number of companies associated with Facebook.
Unlike the reported $300 million Oracle paid for cloud-based Facebook marketing company Vitrue in May and the $689 million Salesforce paid for social marketing whale Buddy Media, the purchase of Clickable is seen as more of a guppy-sized acquisition. Although Syncapse isn[...]
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