Is This Mysterious Microsoft Press Conference About The Yammer Acquisition? (Update: Probably Not) | Obama's latest order: Ignite U.S. tech, starting with 90% cheaper Internet access | Twitter Looks to Get More Interactive with Expanded Tweets | Benchmark Capital Invests $5.5M In thatgamecompany To Take Emotional Gaming Beyond The Console | Make my mobile app go viral NOW (please)

Is This Mysterious Microsoft Press Conference About The Yammer Acquisition? (Update: Probably Not)

Posted by TechCrunch
Wow, Microsoft just got exciting! We’re hearing (like everybody else) that the company is in “serious” talks to acquire enterprise social network and our 410 Townsend Street neighbor Yammer — for a reported $1 billion[...]
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Obama’s latest order: Ignite U.S. tech, starting with 90% cheaper Internet access

Posted by VentureBeat
President Obama has just signed an executive order that could reduce the cost of broadband Internet access by up to 90 percent.
The order makes it faster, easier, and cheaper to get broadband equipment set up on federally owned property, including roadways and federal buildings.
Currently, these properties are managed by a range of different agencies, and each agency has its own way of handling broadband providers’ requests for leases on the properties. Today’s new order gives agencies “a uniform approach for allowing broadband carriers to build networks on and through those assets and speed the delivery of connectivity to communities, businesses, and schools.”[...]
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Twitter Looks to Get More Interactive with Expanded Tweets

Posted by PCWorld
Users can now see more previews, links and video from desktop or mobile devices[...]
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Benchmark Capital Invests $5.5M In thatgamecompany To Take Emotional Gaming Beyond The Console

Posted by TechCrunch
thatgamecompany has made a series of critically acclaimed games for the Sony PlayStation 3, but with its three-title contract fulfilled, it’s now looking to produce games for other platforms independently. To do that, it’s raised $5.5 million from Benchmark Capital to help finance its bold new direction, and adding Benchmark General Partner Mitch Lasky to its board of directors.The Santa Monica-based game studio is best known for flOw, Flower, and Journey, a series of games that aim to go beyond male-dominated shoot-em-up blockbusters and provide a whole new emotional component to gaming. The idea for TGC has always been to make games accessible to a much broader audience than th[...]
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Make my mobile app go viral NOW (please)

Posted by VentureBeat
Everyone wants to make their site/product/app/widget go viral. Unfortunately, most of the time when people say that, they mean “I want the world to do all my marketing for me.” Good luck with that.
Let’s start with some wisdom from about 2500 years ago, when mobile apps were long, sharp, and nasty:
I returned, and saw under the sun, that the race is not to the swift, nor the battle to the strong, neither yet bread to the wise, nor yet riches to men of understanding, nor yet favour to men of skill; but time and chance happeneth to them all.
- Ecclesiastes 9:11
In other words, marketing dweeb, going viral has a lot to do with luck. That is, unless your mobile app jumps up and[...]
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