Vizio's Ultrabook PCs: Real MacBook Air Rivals, at Last? | Yahoo's Mobile Sales Head Joins Ad Startup Drawbridge | Why a 70 degree angle is the key to selling a MacBook | Microsoft turns iPhones into Xbox remotes, adds Android client | NTIA to Address Mobile Privacy During July 12 Meeting

Vizio's Ultrabook PCs: Real MacBook Air Rivals, at Last?

Posted by PCWorld
Vizio's combination of low prices, high-end materials, and solid specs on these Ultrabooks will likely make a big splash in the Windows PC market,[...]
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Yahoo’s Mobile Sales Head Joins Ad Startup Drawbridge

Posted by TechCrunch
Drawbridge, a cross-device ad targeting startup backed by Kleiner Perkins Caufield & Byers and Sequoia Capital, announced today it has hired Yahoo’s former mobile sales head as its new vice president of sales and business development.The hire in question is Paul Cushman, whose official title at Yahoo was senior director of mobile sales strategy. Despite the turmoil at the top of Yahoo, and the virtually unending criticism it seems to get in the press, Cushman insists that his departure shouldn’t be read as a sign of dissatisfaction with his old employer[...]
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Why a 70 degree angle is the key to selling a MacBook

Posted by VentureBeat
Apple knows the art of seduction. By positioning MacBook screens to perfect viewing angle in its stores, the company is�subtlety seducing you into laying down a couple thousand dollars to take that sleek gadget home.
Before any Apple-Store lurking fanboys get their hands on a MacBook, Apple Store employees�meticulously open each display computer to a 70 degree angle before the store opens, reports Forbes. Equipped with an iPhone app, the employees tilt each display screen to the best-possible viewing angle.
You might think that Apple positions all its notebook computers for aesthetic reasons. That?s partly true. The tables are uncluttered and the products are clean. But the main reason noteb[...]
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Microsoft turns iPhones into Xbox remotes, adds Android client

Posted by Gigaom
Microsoft released an upgrade and a new version of its My Xbox Live mobile app on Wednesday, but neither was for Microsoft’s own Windows Phone platform. The iOS version of My Xbox Live gains the ability to use an iPhone as a remote control for an Xbox 360, while Android owners get their first version of Microsoft’s app. That’s great news, but the best is yet to come: Microsoft hinted at its new Xbox content sharing feature, Smart Glass, to be on non-Microsoft platforms too.
Microsoft’s Larry Hryb, also known as Major Nelson to gaming fans, dropped the news on his personal blog Wednesday, saying:
“The�free My Xbox LIVE iPhone app�update will let you find, learn m[...]
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NTIA to Address Mobile Privacy During July 12 Meeting

Posted by PCWorld
The U.S. National Telecommunications and Information Administration will step up work on an effort to develop mobile privacy standards on July 12, when the agency meets with mobile carriers, app developers and other stakeholders in the first of a series of meetings on online privacy.
One of the likely discussions during the so-called multistakeholder process on mobile privacy will be the transparency of the privacy practices of mobile apps. The NTIA requested comments on privacy push earlier this year, and the majority of comments addressed mobile app transparency, the agency said in a press release.
The NTIA chose to tackle mobile privacy "as an initial topic because it is a privacy challen[...]
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