Facebook And GE's Newest App, HealthyShare, Points To How Open Graph Can Go Beyond The Web | Why CIOs are learning to stop worrying and love the cloud | Square Ventures Beyond Payments With Debut Of Customer Loyalty Punchcard Program | GigaOM Data Challenge: Predict which stories get read, win $10K | Second Screen App Yap.TV Gets Even More Social With Facebook Open Graph Integration

Facebook And GE’s Newest App, HealthyShare, Points To How Open Graph Can Go Beyond The Web

Posted by TechCrunch
The Open Graph has proven to be a major tool for Facebook to extend its reach beyond its own social network into the wider Internet, and today comes news of an app that could just be the first sign of how that might even go even further than that.�Today the company launched a new app called HealthyShare — a place for Facebook users to set health goals for others and help each other reach them. Developed in partnership with GE, the app is playing off the focus on fitness with this summer’s Olympics, and represents a moment for a brand to make an Olympics mark on the Facebook platform — even as Facebook is not allowing sponsorship into its own official Olympics portal[...]
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Why CIOs are learning to stop worrying and love the cloud

Posted by Gigaom
The era of cloud computing has finally passed a long-running phase of �hype and hysteria and has now become a simple reality of today?s business life.
That was the �message from Joseph Coyle, the CTO of IT consultancy giant CapGemini, who was speaking at GigaOM?s Structure 2012 event in San Francisco.
Coyle said most CIOs are no longer asking whether they should embrace the cloud but are focusing on how to use it for cost-savings and on how and when to divest their IT operations.
While many companies are still questioning the safety and reliability of the cloud, Coyle says cloud operations are entirely secure. He notes that most cloud clients were not even aware of last week?s big outage in[...]
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Square Ventures Beyond Payments With Debut Of Customer Loyalty Punchcard Program

Posted by TechCrunch
Mobile payments startup Square is introducing a heavily requested feature today with the launch of a customer loyalty punchcard program. New digital loyalty cards will be included in the updates to both the Square Register iPad app and the Pay with Square mobile application.
With the updates, Square customers will receive a digital version of the traditional paper-based punchcard for each Square merchant they frequent. Merchants, in return, will be able to better track their loyal customers and will be able to entice them to come in with special offers or discounts.
The program includes some features designed to attract new customers to the business, too, with the introduction of “firs[...]
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GigaOM Data Challenge: Predict which stories get read, win $10K

Posted by Gigaom
In publishing, analytics matter a lot. There?s a constant struggle to determine who will read what posts or articles, what the ideal headline might be and when publishing makes the most sense. That?s why GigaOM is teaming with Splunk to help find that answer.
We?re hosting a competition on Kaggle?s data science platform to find the best models around likely readership across the WordPress (see disclosure)�ecosystem of blogs. Here are the details:
The challenge is to predict whether a particular user will like a particular WordPress blog post.� The data consists of eight weeks of posts collected by WordPress, along with anonymized user responses to each post.� This challenge is an interesting[...]
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Second Screen App Yap.TV Gets Even More Social With Facebook Open Graph Integration

Posted by TechCrunch
Yap.TV launched in late 2010 in an effort to help capture the growing audience of users who tune in to TV with their iPads and mobile phones open in front of them. Since then, it’s held its own in a pretty crowded market of second-screen apps. But the latest version of the Yap.TV app could give it a boost, through a deep integration with Facebook that will allow users to see what TV shows their friends are watching and to connect with other users who share common interests.Once users log in to Yap.TV via Facebook Connect, the app imports all their Facebook TV “likes” and those of their friends as well. They can then compare their interests in various TV shows with their fri[...]
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