Reading Rainbow Returns As A Startup And An iPad App | Lift, the stealthy startup backed by Twitter founders, prepares for August launch | US Lawmakers Call for Online, Mobile Privacy Legislation | Rock Health Debuts Second Class, Sends Half Of Incoming Batch To Work At Harvard Medical School | Vungle opens its 'app movie trailer' ad network to all developers

Reading Rainbow Returns As A Startup And An iPad App

Posted by TechCrunch
Back in 2009, NPR ran a story titled “‘Reading Rainbow’ Reaches Its Final Chapter.” At the time, that probably seemed like a reasonable headline ? after all, after 26 years, the beloved TV show was going off the air, the victim of changing government funding priorities. But it looks like there’s actually a lot more to the Reading Rainbow story, and its next chapter is starting in earnest today, with the launch of a new iPad app.The app was created by RRKidz, a new startup co-founded by Reading Rainbow host LeVar Burton and producer Mark Wolfe, which licensed the Reading Rainbow name and content from public TV station WNED. Burton and Wolfe came by the TechCrunc[...]
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Lift, the stealthy startup backed by Twitter founders, prepares for August launch

Posted by VentureBeat
Stealthy San Francisco-based startup Lift has today ever-so-slightly pulled back the curtain to reveal a snippet of its master plan to change the way people achieve their goals.
Lift, as a refresher, is the tiny company that made a big splash last August when it came to light that Twitter co-founders Evan Williams and Biz Stone were backing the application through Obvious Corporation, the boys’ post-Twitter app house and New-Age venture fund for spawning projects that make the world a better pace. But, until today, little has been known about Lift, save its mission to “unlock human potential.”
As it turns out, Lift is an iPhone application, now slated for August release, th[...]
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US Lawmakers Call for Online, Mobile Privacy Legislation

Posted by PCWorld
The U.S. Congress doesn't need to protect privacy of Web and mobile users, because self-policing efforts are generally working, a security firm's CEO says[...]
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Rock Health Debuts Second Class, Sends Half Of Incoming Batch To Work At Harvard Medical School

Posted by TechCrunch
At TechCrunch Disrupt in May, ZocDoc CEO Cyrus Massoumi addressed an important question: Considering healthcare is such a hot-button issue right now, why is the healthcare space so underrepresented among startups? Part of the reason, the ZocDoc CEO ventured, was that many entrepreneurs don’t realize the size of the opportunity: Healthcare is a $2.7 trillion industry. Of course, there’s also the difficulty of tackling calcified, legacy infrastructures, those historically high barriers to entry, and the fact that many in the past have been burned by becoming too patient-centric.
Yet, in spite of the FDA slowing innovation and the Supreme Court toying with our hearts, the truth is[...]
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Vungle opens its ‘app movie trailer’ ad network to all developers

Posted by VentureBeat
For Vungle, the best way to advertise a cool mobile application is to recapture the experience of a movie trailer, which is exactly what the young startup is doing with its mobile ad network.
Vungle creates video trailers for companies such as Ngmoco, Pocket Gems, and XMG that are then played within other iOS apps. The process is much less time-consuming and costly than having a video produced independently and more effective in pulling in new users than a banner ad. And while Vungle’s ad network launched a closed beta last month, the demand for places to put those ad spots has been overwhelming, founder Jack Smith said in an interview with VentureBeat.
“App developers are spendi[...]
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