Mobile Ads Are An Ugly Nightmare. 955 Dreams...Of A World Where They're Beautiful | How $50 can make your company logo sound as good as Microsoft's | USC Engineers Create a Robot Finger That Beats Humans at Feeling Textures | With Simplified Profiles, Twitter Makes It Easier To Browse Celebrity Accounts | Startup Weekend goes global with offices in London & Mexico City

Mobile Ads Are An Ugly Nightmare. 955 Dreams…Of A World Where They’re Beautiful

Posted by TechCrunch
“I don’t want to talk about whether ads are good or bad. I just want to make good ads. Good for apps, good for users.” That’s from Kiran Belubbi, founder and CEO of 955 Dreams which today added the most gorgeous mobile ads I’ve ever seen to its app Band Of The Day. Now the startup is working on a licensable ad platform so other apps can replace obtrusive, overlaid, “still loading” ads with glossy, full-screen interstitials that can actually complement their experiences.
As web-first services stumble into smaller screens and non-game app developers struggle to pull in revenue, 955 Dreams might have the answer to mobile monetization woes: Art. If ther[...]
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How $50 can make your company logo sound as good as Microsoft’s

Posted by VentureBeat
The company logos that stick in your brain often sound as good as they look. Think of the original PlayStation start-up sound, Intel’s “plink, plunk, plink, plunk,” or the choral Sega chant forever associated with Sonic the Hedgehog. Scottish audio specialist Euphonious is now making memorable sound logos affordable for any company — even those without budgets like the big boys.
Priced at just �30 each (around $47), Euphonious has rolled out an initial batch of 70 Sonic Logos, with titles such as Confidence, Ice Doors, and Moog. All the logos are sold on an exclusive basis, so once purchased, they can be used for anything and won’t be made available to anyone el[...]
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USC Engineers Create a Robot Finger That Beats Humans at Feeling Textures

Posted by PCWorld
Reseachers engineer an artificial finger that can feel the texture difference between satin and drywall[...]
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With Simplified Profiles, Twitter Makes It Easier To Browse Celebrity Accounts

Posted by TechCrunch
Every once in a while, I’ll stumble on the Twitter account of a celebrity I admire. Once I get past my moment of “OMG, it’s Neil Gaiman!” (or whoever), I try to browse their tweets. Sometimes, the browsing ends with, “Awesome! Follow!” Other times, I’m left thinking, “God, I have no idea what’s going,” because their tweet stream is dominated by incomprehensible conversations with people I don’t know or care about[...]
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Startup Weekend goes global with offices in London & Mexico City

Posted by VentureBeat
Startup Weekend, the household name in hackathons, has expanded its operations to a much wider international audience. Although the organization has for some time been conducting hackathons around the world, it is now opening offices in two non-U.S. locations: London and Mexico City.
Startup Weekend hackathons are what they sound like: weekend-long hack sessions that focus on creating interesting solutions to the hackers’ own problems. In San Francisco, this can amount to a lot of tech and apps, but in other parts of the world, the company has seen weekend warriors present game-changing ideas about farming innovation or other, less digital means of improving their communities.
The Seat[...]
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